In this blog, we’ll be reviewing 10 of the best small business books.
For this list, I’ve focused on books that I feel address key concepts at work.
Each of these business books covers an important issue that arises time and time again in small business books.
So if you are a founder, CEO, investor, or someone else genuinely interested in understanding and addressing important recurring issues in business, this could be the perfect reading list for you.
Now, if you are interested in product management, digital marketing, leadership, or some other topic that I’ve covered in the past, I’ll include links to those in the description box below so you can check them out afterward.
But for now, let’s jump right into the list top 10 small business books :
Number 01: starting with Eric Ries “The Lean Startup.”
This book is mainly oriented toward entrepreneurs, but it’s a must-read because it also helps to define the difference between a startup and an existing company, how they work so differently, and why if you’re in one, you need to think about what you’re focusing on really different than if you’re in the other.
But if you’re starting small business books or working for a larger corporation and want to run your team more like a startup, this is a must-read.
The book popularized the concept of the minimum viable product, also known as MVP, as well as the whole lean approach to running a company.
Now, if you want to learn more about this novel, I have a follow-up episode where I go over three of my favorite takeaways.
Number 02: Sean Ellis and Morgan Brown’s “Hacking Development.”
The value of cultivating a culture of continuous experimentation is explained in this book.
Rather than simply releasing a product and then producing a second edition at a later date, this book focuses on forming cross-functional development teams that are constantly looking for opportunities to iterate or develop the product in tiny, incremental ways.
As a result, when it comes to iterating around gaining customers, enabling customers, maintaining customers, and monetizing customers, the book covers some very strong strategies.
So, this is a very common business strategy today, but it’s also a very important one.
You want to build a community where you’re constantly searching for ways to improve your goods and services in small but significant ways.
And, as with the previous novel, there is a follow-up episode in which I discuss three of my favorite takeaways from this one.
Number 03: ClaytonChristensen’s “The Innovator’s Dilemma”
This book explores why great companies always struggle when confronted with disruptive innovation.
It’s not for the reasons you would think, such as bureaucracy, greed, bad planning, short-term investments, or any of the other common problems we associate with big, well-established companies suddenly collapsing.
Instead, this book focuses on why very well-run companies, decent successful businesses, and great successful businesses always react poorly to disruptive new technology, and what these businesses should do differently to avoid being overwhelmed by an innovative startup.
So, if you’re a startup looking to disrupt an existing business or established business books looking to avoid being disrupted, I strongly advise you to read this book.
One of the most popular books in the company genre of all time, so it’s a must-read.
Number 04: Simon Sinek’s “Start With Why.”
It’s more important than ever to have a deeper understanding of why you’re in the company.
You should have a clear goal in mind that isn’t just about making more money or dominating the product category.
And one of the reasons for this is that many of the most talented workers today, especially those from the next generation, are much more motivated by a sense of purpose and making a difference in the world than by simply receiving more money, acquiring a new title, or other items that have previously been more important to employees.
Furthermore, consumers are far more selective in terms of the businesses with which they associate, and they are far more loyal to businesses with strong underlying intent, especially one with which they personally identify.
For these and other purposes, having a clear goal in your company helps you to attract and retain great talent, it allows you to attract and retain loyal customers, and it’s just more inspiring and motivating to work on something when you realize there’s an underlying purpose behind it that goes beyond simply making money.
So, if you want to get straight on the intent of your company, this is an absolute must-read.
Number 05: “Crossing The Chasm” by Geoffrey A. Moore.
This book explains how to market and sell disruptive goods, which are those that cause consumers to alter their actions in some way in order to accept them.
Now, the reason why this book is so relevant is that it discusses the various types of customers that you’ll almost certainly come into contact with if you’re in business books for some length of time, even though it focuses on marketing and sales and that sort of thing, which may be considered beyond the reach of this list.
So, among many different classes, I’m going to focus on two of them for you here.
To begin with, early adopters, who make up a small percentage of the overall market, value new things, enjoy trying new things, are open to trying new things, and in reality, welcome trying new things.
You have pragmatist mainstream consumers on the other end of the continuum, or at least farther down the spectrum.
These consumers don’t want to try new stuff, they don’t want change for the sake of change, and they prefer tried-and-true solutions.
They want to buy the same kinds of goods and services that other people in their market have purchased, tried, and embraced as the standard.
So many disparities in beliefs.
And in terms of the total pool of buyers to whom you will market, this category is much, much larger.
As a result, one of the things this book explores is how to bridge the gap between early adopters and pragmatist mainstream customers and those like them, allowing you to earn even more money from your company.
But the most important part that I’d like to propose from small business books like this is simply to understand the different kinds of people you almost certainly sell in extra time so that you can understand how things are appreciated differently. If you wish, then please focus on the kind of customer.
Number 06: Let’s pass on to Al Ries and Jack Trout’s “The 22 Immutable Marketing Rules.”
It’s one of my favorite small business books, explaining the positioning power of my company.
And here you want to create a connection between your category of product, whatever category you are, whatever market you are in, and your particular brand to immediately think of your brand when somebody thinks about that category.
For example, if I mentioned fast-food categories, almost certainly do you think of a brand like McDonald’s or if I talked about streaming TV, you might think of Netflix.
And that is because, every time you think of the category you naturally think of your brand, you may be the brand to create this link in the minds of your audience.
You do not have to do as much for publicity or marketing, because if you think of the problem, the problem or the category or whatever you are trying to solve, they think of your brand automatically and are much more likely to engage this brand when it comes to furthering their market.
This book discusses a number of different approaches and techniques on how to get this status, among many other really powerful ideas in your product category, but this was also one of my favorite pictures from the book which I believe you’re going to love.
Number 07: W. Chan Kim and Renée Mauborgne’s “Blue Ocean Strategie” is described below.
This is an extremely famous book explaining how the bloody red sea of rivalry can be escaped.
A very popular trap in which companies find themselves is a competition head-to-head where consumers with a similar product with identical features are effectively chased by them.
So highly marketed and all about prices appears to be.
They could switch to a slightly better product, and then a slightly better product would come from the other brand, but they are indeed selling the same to the same consumers, and the whole thing is priced.
Number 08: Then we’ve got Michael Maslansky’s ‘The Language of Trust.’
Customers and prospects are more cynical than ever.
In certain circumstances, they have been left to their own government by global brands, large companies or organizations, and they are much less trustworthy than they have been in the past.
And as a result, as a company, as a brand, as a leader, it is no longer enough to do what is right.
And even though you do the right thing, very cynical people would be motivated.
You’re supposed to just try to distract them, or just try to sell your brand, or just try to misdirect them to prevent any underlying motive.
And then it is not enough to do the right thing, we need to learn the right way to communicate to overcome skepticism.
This book, therefore, deals with how people can connect on their own terms and how to create confidence with our clients, with their prospects, and with a broader audience, so as to be able to avoid any of the major problems many big companies face today when they have something like social media or something like this.
And here’s some kind of target.
We need to build trust with people and to communicate not only in the right way but also in the right way so that all this is more efficient.
I think I have an absolute must-read and I have a follow-up episode in which I go into more detail.
Number 09: Roger Dooley’s “Friction.”
Looking at the whole company through the friction prism is really helpful.
And what I mean by friction is that you want to recognize anything that causes frustration, insecurity, and maybe you want to take additional measures to complete something.
This will affect your customer and the whole customer experience, from the purchase, receipt, and use of your product to your family and friends.
You want to apply the same lens to your own company in-house, to help your staff, your team and your managers live better.
You want to search for a chance to remove uncertainties, minimize complexity, and so on, eliminate steps, to make life easier for you and your team.
Due to the burnout that sometimes causes those pain points, activities that are unnecessarily complicated, or unnecessarily reiterative, and if you can simplify these procedures, you can concentrate more on what you like to do and create greater value for your clients, is one of the main reasons why valued staff members eventually quit a company.
Number 10: “Measure What Matters” by John Doerr.
This book provides an easy way for a company to identify and convey its objectives.
You should not only take these objectives and dismiss them as an OKR for the whole department, but also the higher-level targets for the whole organization.
OKR thus represents objective results and main results.
And when everyone in the company defines OKRs so clearly, it is very easy for everyone to see what is going on and how these individual efforts drive the whole business forward.
This leads to openness, clarity, and much improvement in teamwork, as if you can see what some other person is working on, perhaps they are falling behind, you can see if they are falling behind.
This is an extremely effective way of feeling like a smaller, straightforward team with a bigger organization.So, from smaller teams to big companies, this goes extremely well.
One of the best examples of this is Google, which is used to cooperate even more efficiently in this strategy.
However, here are 10 of the best small business books for succes.
You don’t need to read every ten immediately, of course, but I suggest you just pick one that looks interesting and that you get started.
You can find articles from the web if you are interested in product management, digital marketing, management, start-ups, small business books, or any of the other lists I have put together.