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5 Trends in E-Commerce That Will Change The Way You Shop

Trends in E-Commerce
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The e-commerce industry is growing at a rapid pace. In the first half of 2018, total global online sales were up 11.2 percent from the same period last year. And as more shoppers turn to their phones for search and discovery, it’s becoming clear that a new era of e-commerce is upon us. Here are some trends in e-commerce in the coming months that will change the way you shop:

5 Trends in E-Commerce That Will Change The Way You Shop

Trends in E-Commerce

Trends in E-Commerce

AI Will Play a Key Role in E-Commerce

Artificial intelligence is already being implemented in a variety of different ways to make shopping more efficient. For example, an AI bot can scan your entire inventory to pull up details on all your products, like the size or color you want. And it can help you decide which products to add to your shopping cart, or help you return items that you don’t want.

AI can also help retailers personalize their offerings based on things like your past purchases or other preferences, allowing you to find products that are a better fit for you. Coupled with an omnichannel strategy and a focus on customer experience, AI will play a key role in helping you find the products you need and get them to you quickly.

Virtual Reality Will Be an Increasingly Popular Form of E-Commerce

VR has seen increasing integration with e-commerce platforms like Shopify. The number of VR-enabled products and brands is growing rapidly, and VR is expected to grow quickly over the next few years. Consumers are also increasingly using VR to shop—the majority of VR users shop online, and nearly one-third of VR users say they’ve purchased products in VR.

With this growth comes new opportunities and challenges. VR-enabled platforms are still relatively new, and only a small percentage of consumers have access to VR technology. With a growing number of brands bringing VR experiences to market, it’s important for online retailers to stay ahead of the curve. VR also creates new challenges around inventory management and customer engagement. Brands need to make sure their VR inventory is kept up-to-date and accessible to customers.

Trends in E-Commerce

Trends in E-Commerce

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Shop With Sensors Will Become the Norm

As more retailers incorporate smart sensors in their products, more consumers will choose to shop with the technology. Sensors are already integrated into many smart home devices, but they’re also increasingly being used for online shopping. And it’s not just sensors that are being used for e-commerce—they’re also being used to help boost sales and improve the customer experience.

For example, sensors can help gauge how customers interact with products, and they can be used to send push notifications or in-merchandise notifications to help boost sales and improve the overall shopping experience. Other sensors can be used to help customers locate and return items.

Augmented Reality and bots Will Be on the Rise

AR is becoming increasingly popular as a way to display products in VR. AR can be used to expand the functionality of products, like allowing them to connect to the internet and make phone calls. In addition, brands can use AR to boost sales and drive website traffic.

AR is also a popular marketing strategy for e-commerce platforms—approximately one-third of online retailers report that they’re using AR in their marketing strategy. And it’s not just for fun products—retailers are leveraging AR to boost sales and drive traffic to their sites. The majority of online retailers say that AR is used for marketing, but 31 percent of retailers say that it’s used for sales.

Bottom Line

The future of e-commerce holds plenty of opportunity for retailers who embrace the trends outlined above and create a user experience that meets consumer expectations. By implementing AI, virtual reality, and sensors, and using AR and bots to boost sales and drive traffic to their sites, marketers can create a seamless shopping experience that allows customers to find what they need and get it to them as quickly as possible.

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