With the ever-growing popularity of social media, there’s no shortage of new platforms to advertise on. However, that doesn’t necessarily mean it’s as easy as just going with the first one that comes up. With so many different networks, advertising strategies, and targeting options, choosing the right one for your business can be a challenge.
With the right strategies and know-how, any business can advertise effectively on these social media sites. Let’s take a look at some of the best ways to Advertise on Facebook, Instagram, and other Social Media Platforms and increase your visibility.
If you own a business, operating a social media presence on Facebook is a must. It’s the most popular social network in the world with more than 2.23 billion active users monthly. Its growth is inevitable, so there’s a growing number of potential customers on the platform.
And with over 1 million new businesses being created each month, there’s also a huge market for your products and services. With ads, you have the opportunity to reach new customers and expand your business. Facebook ads can be used to target certain demographics and geographic regions.
You can choose to target specific types of people, such as people who like sports or people who live in a certain city. You can also choose to target people based on their age, interests, and language. Facebook campaigns can be set up using a variety of different advertising options. You can choose to use a combination of standard, custom, and automated variations.
Instagram is a photo-centric social network with a total of more than 800 million monthly active users. Despite being more popular among younger audiences, it still has a large potential for advertisers. Many brands have found success by using Instagram to advertise their products and services. With brands like Nike, Budweiser, and Coca-Cola, Instagram ads have helped increase brand visibility and popularity.
Instagram ads are similar to Facebook ads in many ways. You can choose to target specific demographics, geographic regions, and language options. Instagram campaigns have a slightly different targeting option compared to Facebook. For example, you can choose to target users by their interests.
Twitter is a social network that allows 140-character-or-less posts. It’s also one of the most popular social media platforms in the world, with an estimated 313 million monthly active users. Many marketers have found success by increasing their brand visibility and reaching new customers on Twitter.
Twitter ads have a number of targeting options that can help you reach your target audience. You can choose to target users based on their demographics, location, interests, language, and more.
YouTube is the second-most-popular online video site. It is owned by Google and has more than 1 billion monthly visitors. With an estimated 83 percent of Americans aged 18–30 having watched a video online, there is a huge potential for marketers.
YouTube ads allow you to target different demographics and geographic regions, based on the user’s IP address. You can also choose to target users based on their interests, demographics, and the videos they watch.
Snapchat is a social networking app that allows users to share short video messages with friends, known as “Snaps.” It currently has 161 million daily active users and is growing rapidly. With such a large user base, Snapchat ads have a large potential for reaching new customers and expanding your brand. Unlike other social networks, Snapchat ads can be targeted according to users’ geolocation.
Google Ads and Pay-Per-Click Marketing
Social media ads and Google ads are great ways to drive new business. These ads can be used to target users who are likely to be interested in your products and services. Google’s first-party advertising program allows business owners to place their ads on Google’s network of websites.
With over 2.6 billion ads served annually and businesses from over 60 countries, this is a great opportunity to reach new customers. Google’s pay-per-click advertising program is a cost-per-click advertising program that charges you a certain amount each time a user clicks on their ad.
Traditional advertising methods may have made you feel as if you are stuck in a rut, but now Facebook and other social media platforms offer an alternative. Admittedly, it can be difficult to find a strategy that works for every business, but there are several ways to make it easier.
Start by evaluating your target audience and determining how you can best reach them. If you don’t feel comfortable with this process, you can hire a social media expert like Social Media ROI to assist you.
What’s Next? Whether you want to start from scratch or build upon your current social media presence, there are plenty of ways to expand your reach. Here are some tips to help you get started.