Digital art: when talent meets technology

Because of the powerful and influential tools it provides, technological advancement has not only affected the change of many old concepts but has also helped to create a group of new styles and arts, such as Digital Art, that art that has been flourishing since its inception and has helped in the growth of various projects. What exactly is digital art? What are the most common types?

What is digital art?

Digital art encompasses any forms of artwork that may be created using technology, such as picture editing in Adobe Photoshop, digital sculpting, animation, graphic art, digital photography, and others.

The Chris Milk panels known as The Treachery of Sanctuary, three giant television screens that allow visitors to interact with their shadows using complex creative techniques, are one of the most famous instances of digital fantasy art.

Digital art: when talent meets technology

How did digital art originate?

The phrase “digital art” was used in the 1980s to describe the AARON paint software, which engineers used to create an intelligent robot capable of creating huge and diverse drawings on a sheet of paper put on the floor, attracting designers to explore and develop this new kind of art.

But, despite the lack of a term to describe it at the time, the first attempts to create a work of art using a computer were made in 1965 by the German artist “Frieder Nack,” who designed an algorithm that allows drawing a group of different art forms, which is considered the first drawing of digital art.

Several institutions hosted exhibitions on computer art at the end of the 1960s. It has grown exponentially after that, thanks to a variety of media that incorporated arts as diverse as animation, digital art into Disney films, and even digital marketing.

Features of digital art

Digital art: when talent meets technology

Traditional art offers several advantages that digital art does lack, including:

1. Effectiveness

Instead of consuming many more resources than conventional art, digital art saves a lot of money by requiring only a competent computer and software connected to digital art to make outstanding artwork.

Amazing paintings can be made with a pencil and white paper, but if we look into the numerous sorts of digital art, we’ll find that its instruments are – for the most part – acquired once and are always useable, unlike many of the pricey conventional art materials that are commonly purchased.

2. Flexibility

In the case of digital art, you can add, modify, or delete any element without putting your resources at risk or having to buy more, because mistakes are easily undone, and no matter how many times you delete something, the program will not be affected or torn as it can be in traditional drawing boards.

It is simpler to publish and share digital art. Hundreds of copies of the original content may be made with a single click, shared across platforms, and easily saved utilizing cloud computing systems to avoid damage or loss.

3. A rich experience with effects

Unlike the conventional art, digital art provides an entertaining and aesthetically captivating experience by allowing the creation of films from animation and the editing of photos and videos, as well as the inclusion of diverse audio, kinetic, and other aspects.

It’s also worth mentioning the simplicity with which digital art can be learned and the variety of sources available, which makes this aspect extremely valuable for people looking to acquire new abilities or supplement their income.

The importance of digital art?

With its digital designs that aid commercial operations in accomplishing marketing goals, digital art is of tremendous relevance to numerous business industries. Here are some of the most common jobs that require the assistance of a digital artist if you are an entrepreneur or a startup:

1. The appearance of the product

You may acquire a professional 2D or 3D design for your product using digital art. Digital art helps you build distinctive and profitable items. The digital form of product designs is the most frequent.

2. Motion Graphics

Marketers frequently like to utilize motion graphics videos in their marketing campaigns since they have shown to be an effective strategy for attracting and influencing target audiences. There’s no denying that creating motion graphics necessitates the usage of digital creative tools like Photoshop and Adobe After Effects.

3. Visual design

Graphic design is one of the most well-known types of digital art, with applications in advertising, visual identity, logos, packaging, and many other areas that support your marketing objectives.

4. E-mail Promotion

One of the most essential components in the success of digital marketing is the enticing visual element that digital art designs give.

5. Use of animation

The art of digital drawing has found its way into the animation sector, where it aids in the creation of pictures and drawings using digital tools, their modification, and the design of essential virtual parts for job integration.

6. Software development

The software art system relies on codes and ciphers, a sort of digital art that necessitates a high level of technical competence, to generate the needed digital designs, such as web designs and others, using computer languages.

7. Digital photography 

Digital photography is a digital art form that involves manipulating photos with tools and software. When compared to traditional film photography, this sort of imaging will save you money by reducing cost, speed of completion, image quality, and simplicity of sharing and archiving.

Other applications:

1. Digital art is used in numerous media channels, whether it’s for a picture or video editing.

It’s also seen in a lot of movies, particularly science fiction and animation films of many types.

2. Wallpaper is a useful tool for creating digital paintings.

3. Infographics and stock pictures from the internet.

4. Business and entrepreneur icons and logos

5. Commercials and videos with motion graphics.

6. Home design in various phases of building on the internet.

From the foregoing, it is evident that digital arts, in all of their forms, are critical to achieving any company’s marketing objectives. You may hire a specialist in design services, digital art, motion graphics, and programming through the Fiverr platform for freelance work, which saves you the bother of looking for digital arts pros.

Types of digital art

Digital art: when talent meets technology

Digital art comes in a variety of forms that are constantly evolving and diversifying, but the concept remains the same: creating a work of art using a computer, implying that this art is simply a new tool for what artists have been doing in the past; the digital artist uses the computer as a tool to express his imagination and creativity. Modern digital painting may be split into three categories:

  1. Visual Media Created by a Computer.
  2. Digital photography and the digital darkroom are two terms that are often used interchangeably.
  3. Installation art created with digital technology.

Note that each genre contains multiple sub-divisions, and the artist’s use is not restricted to one of these genres; he has the freedom to mix and match genres as he sees fit.

Digital art sub-genres

We’ll separate the sub-types of digital art into two categories to make them easier to explain:

There is computer-based digital art.

The computer is a well-known aspect of digital painting, but the notion here is that these sub-genres are entirely computer-based, with no additional external equipment necessary at any point during the creation of the artwork.

Algorithmic art

Algorithmic art is created by instructing a computer to produce the same artwork each time, or different if external or random data is added, using computer algorithms entered by the artist. The artist’s role is to create algorithms that are specific or have some randomness, to instruct the computer to produce the same artwork each time, or different if external or random data is added.

In other words, the artist’s role is limited to inventing algorithms that will automate the drawing process, and he rarely participates in the actual drawing process. Kate Compton’s flowers are a famous example of Algorithmic art.

Fractal art

Fractal art is a type of algorithmic art that has gained a lot of popularity in recent years. It is based on fractals, which are difficult to grasp for non-mathematicians, yet fractals are endlessly complex patterns that are self-similar across scales.

Fractals may be employed in a variety of ways, including still and animated imagery. It’s fascinating to note in fractal art, which is one of the most realistic styles of current computer painting, that the same pattern is repeated regardless of magnification. The Mandelbrot Collection, which features emotive abstract pictures, is one of the most well-known examples of fractal art.

datamoshing

The modern art of data touching is applied to various types of videos and GIF images. It relies on data being destroyed or manipulated to achieve aesthetic purposes or to make it more consistent with the purpose of the content. One of the best data moshing apps for iOS and Android is MoshUp.

Computer-Generated Imagery

The computer graphics art in which the artist enters the instructions to be performed into the computer until the drawing reaches its final form, and the artist is responsible for the idea of the drawing, color combinations, lighting, and other elements of the painting, while the computer implements these instructions.

The vast majority of computer graphics (CGI) are three-dimensional (3D) graphics, in which image elements are produced on a computer with the construction of a three-dimensional shape, followed by the final product. It is critical to understand that the drawing will not emerge until the end, which means that the artist will not be able to see the consequences of the instructions he enters right away.

Read more: 

How do you know the characteristics of your target audience in the market?

The Importance of Business Networking

Digital Transformation: The driving force behind your digital business

Software for digital illustration

Digital art: when talent meets technology

Many digital art programs and applications have recently emerged, some of which are highly competitive. We recommend the following programs to you based on user reviews and value for money:

1. Photoshop by Adobe

Adobe Photoshop is still one of the best all-around digital art programs, and it’s part of the Adobe Creative Cloud, which means you can easily share all of your tools between platforms, such as photos, fonts, and colors.

The program includes the ability to change and transform photos, as well as sketching, merging, and other choices, to create a variety of visual and animation creations. It provides advanced processing capabilities for easily modifying 2D and 3D photos.

Photoshop includes powerful tools that make digital arts more enjoyable and professional, such as (Color Efex Pro), which allows you to fix and improve colors, control brightness and saturation, and more, making your drawings look more natural and realistic. In addition, (Blow up 3) will allow you to increase and reduce your digital designs without impacting the quality of the work, which will be useful for printing.

2. Corel Painter

Corel is one of the top digital art software for Windows and macOS, with over 900 brushes organized into 36 groups, and the Brush Accelerator, which delivers up to 20 times faster painting processes due to CPU/GPU optimization.

Wacom Cintiq and Intuos input devices are integrated with Corel applications. So, if you want to make digital art with a clever digital pen that preserves the traditional, handcrafted touch, this is the tool for you.

3. Affinity Designer 

Despite its youth, Affinity Designer has excelled in many older digital art tools and is ideal for Mac computers due to its simplified and speedy features. Furthermore, it is less expensive than Adobe Photoshop, making it a viable option for individuals seeking both power and a reduced price.

4. Autodesk SketchBook 

One of the greatest digital art programs for beginners is Autodesk. It features a very basic design and is free of intricate settings, which newcomers sometimes get lost in due to the abundance of details. It also includes over 190 brushes that may be easily customized. Works are saved in a variety of formats, including PNG and TIFF.

5. Have a child

Procreate is an iPad app for creating digital art. It has over 200 brushes and dozens of special features, such as the Drawing Assist tool, which corrects brush errors in real-time, automatic file storing, the ability to undo or redo 250 degrees, and other features that make it the most capable iPad contender.

How can you get started in the field of digital art?

Digital art: when talent meets technology

Because of its importance in the sectors of media, marketing, commerce, and even our daily lives, the world is undergoing a digital change daily, and there is no better moment than now to learn digital art, especially since working with it does not require a college degree. Here are the four steps you must do to master digital arts:

1. Prepare the tools

To begin learning, make sure you have the following resources:

A tablet for drawing.

A program for creating digital art.

You may certainly replace the tablet device with a computer or laptop, but according to experts in the art of digital painting, utilizing the tablet will save you a lot of time and make the learning process easier. Furthermore, the tablet will provide you with a more engaging experience, with a realistic sensation similar to traditional drawing. This will alleviate the boredom and stress that can follow from spending extended periods in front of a computer or laptop.

2. Find resources to learn

Digital art instructional content is widely available on several online education platforms; you can get an idea of the courses given by Udemy, and once you’ve decided on a course, make a precise timetable and stick to it so that you get the most out of it.

You can also start viewing and applying educational videos on YouTube for free until you raise your level and enroll in a Coursera or Udacity course that allows you to study numerous sorts of digital art, such as interactive 3D graphics.

3. Always apply what you learn

Remember that it is through your continued practice of digital art that you will hone your skills and gain experience, so make sure you put what you’ve learned into practice, and then create a gallery of your work on one of the platforms mentioned above that is dedicated to publishing various works of digital art.

Also, try to form relationships with other designers, as these relationships are crucial for exchanging experiences and receiving honest assessments of the benefits and drawbacks of your business; they will be your future pillar when you go freelance or work for a specific company, as project owners trust freelancers with experience and models Advances in their portfolio.

4. Offer your services on the Fiverr platform

You will be able to implement mini projects on Khamsat, the largest Arab market for microservices, once you have reached this step. necessary in the labor market, which will help you develop your talents.

It is well known in Khamsat that you will receive assessments on your business from project owners, and these evaluations will assist you in winning the trust of new clients and understanding the strengths and flaws of the projects you have done.

In the end, digital art is the skill of the future, and despite the many features and the strength of the influences mentioned, professionalizing this type of art takes time and effort, and most importantly, it takes a strong determination to keep up with the constant updates that occur in its 

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