The key to building credibility in your Industry is sincerity and hard work, not tricks and quick cheats. In a world of fierce competition, filled with endless marketing messages, social media feeds, online ads, and emails, how do you stand out in your field?
Suppose you hear that your dominance in your industry will help you raise your prices, attract quality clients/clients, and get a steady amount of opportunities your way. In this case, you will be aware of the importance of being dominant in your industry.
Opportunities arise when you are in control. You will stop chasing deals and stop chasing customers. And you will stop chasing the stage or stage to share your message, because the moment you are in control, you will be looking for these opportunities. It will see you and seek you.
No matter how competitive the industry is, there is always room for the better. When you become dominant in your industry, you no longer have to offer discounts because you compete on value, not price.
You will be the first destination in your industry when they ask for advice, and you will be the trusted advisor people turn to when they are ready to invest in solving their problems.
In other words, when you are in control, there will be no competition around you. You are setting the new standards in your industry, and you are seen as the only person who can deliver value at the highest level.
I have been able to establish my rule in some of the most competitive industries. Overnight successes are not necessarily a goal, nor should they be a goal for you.
If you are one of the few who is willing to invest and engage in this game for the long term, then you are about to engage in the 5 proven steps I have used to gain control of my field.
When you apply these five steps to gain control, you will invest in an asset that will continue to grow in value every year over the course of your career.
1. Publish your book
Publishing a book is one of the quickest shortcuts to properly growing your control. You may have discovered all the new and innovative ways to improve the way you do what you do to achieve faster, more effective results with the least amount of effort.
These insights and discoveries help other people in your field understand systems and improve operations. You probably took a lot of time to create your unique approach, and if you’ve been in your field for a long time, that approach is valuable intellectual property.
And if you really know that you have something innovative and valuable to share in your field, go ahead and write this book!
Make posting a regular part of your control-building strategy. Don’t think this is just one step. This book will not give you the support you need for a decade.
Here’s a famous quote: “You are only as good as your last performance.” Well, when it comes to rating yourself as dominant, you are just as important as your last book. When you are already in control, you often share your ideas because you are on the edge of growth.
The thought leader is venturing beyond the limit (what I call the “next edge”) and is ready to disrupt his current routine.
Controllers disrupt the current routine by developing conversation and heading to a place beyond the capacity of other experts. It is necessary to publish a lot of books if you want to be a really good and dominant player. Please don’t stop it.
2. Attracting attention in the media
It’s good to remember that you are a great person. One of these ways is to place advertisements. For the most part, anyone can place an ad. You can put up digital ads, buy billboards, and buy all forms of self-promotional campaigns.
But when it is a third-party media verification tool, the importance of this verification is much more credible because they leverage their reference brand to share your point of view with their audience.
Just like with writers, getting media attention isn’t a one-time thing: one article doesn’t make you a dominant player. What determines how long you will be in control for the rest of your career is having a permanent position on social media.
Whether you’re a copywriter or a contributing writer, Controllers share their ideas with the world. It is essential that the media are quoted regularly to establish your power as a controlling party.
Your name should be constantly traded on it. You need to share your knowledge frequently as a thought leader to be trustworthy and truly in control rather than just one-off articles or temporary interests.
When someone searches for your name on Google and sees that your name has been traded and referenced in major media publications, they see that you are a credible controlling entity.
This is the difference between just getting media views and getting interviews. It’s quite different because anyone can get media booms, but that’s about the position of the dominant party, these media organizations contact you to get your ideas, opinions, and point of view.
The way to generate interest across established media is to constantly be there to share your ideas and publish your books so that more people want to interview you and get feedback based on your existing intellectual property (aka how to advance your industry with your unique ideas, systems, and processes).
However, you must be a true thought leader. The media will not associate their brand with someone who has a bad reputation or use tricks in marketing and branding. This is the perfect introduction to the next step – they will be looking for you!
3.Invest in your online presence
What does your website look like?
Does it show that you are a thought leader in your field?
Do you actively share your opinion on the platforms on a regular basis?
Whether it’s on Facebook, Twitter, Instagram, YouTube, or any other platform, are you building a community and followers? The audience is what proves that you are someone worth listening to.
It’s just like when you Google something, and you search for everyone you think of doing business with: your online presence is what proves that you’re in control. Do you help others solve their problems?
Do you create solutions for your industry?
Do your ideas, concepts, models, and intellectual property help advance the status quo?
It is not about doing this for yourself; Being in control, it’s all about who you help.
If you’re talking on a platform, but nobody’s on it, you’re not in control. The really dominant ones have an audience of fans who follow them.
4.Don’t use tricks and deceptions
In this day and age, it is very easy to get involved in quick-fix gimmicks and scams. Avoid obvious schemes that label you as a spammer:
Think diet pill scams or anything that sells the message that the product isn’t real. You will never become dominant if you are chasing after these quick-fix gimmicks or have the same quick-fix mindset.
As you can see, playing the long game is hard. It takes years of dedication, resilience, and deep inner strength. This is why trustworthy controllers are so rare. Most people cannot stay on track with their integrity.
While buying a deceptive tactic is very tempting, it will destroy your chances of being the dominant player in your industry.
If you pair your brand with quick-fix gimmicks or scams, you will ruin your reputation forever. It may take 10, 15, or 20 years to build your intellectual property and brand, but the moment you associate with a scam, you ruin all that hard work. The quickest way to lose your dominant position is to defraud. It’s a very big risk.
If you pair your brand and reputation with one of these gimmicks, you’ll lose everything you’ve tried to create, and your dreams of becoming a dominant player will fade away.
There are only a few real dominators in every industry, so competition is fierce. It takes more than an instant boom or 15 minutes of fame to reach this level of authority.
It is the dominant players that reach the top in their industries that remain true to their integrity and do not pursue quick-fix gimmicks that will destroy their reputation.
5.Building cooperative relationships with other controlling parties
This move may seem counterintuitive because all the other placements are always in competition with each other. However, real control teaches you that there is no such thing as competition, only cooperation.
You see, being a leader brings a tremendous amount of value to you (we’ve already talked about that), but also a degree of responsibility.
As trustworthy controllers know their role is to serve their industry for the development of all, including investing and building other leaders.
And when the day comes when you are the best at what you do and how you do it, your role is to make sure that others can grow and excel in achieving what you have achieved faster, with less effort, and with fewer obstacles.
The controlling actors have a broad mindset. They are not afraid of losing their dominant position because they have outgrown the competition pattern and achieved other levels of success.
When you are truly in control, your inner commitment to service, which has propelled you to the top, will be shared among your peers. Leaders know their position is not to achieve greatness or personal gain but to help others become their best.
Controllers aren’t afraid to guide other people in their industry, give back to employees, or share their knowledge to advance the status quo. Since they have the confidence that can only be achieved when it is in line with your personal integrity, they know that they will not lose it by helping others.
The dominant players also know that they never reach the top on their own.
By connecting and synergizing with strategic partnerships and creating a trusted network built on long-term trust, they build everyone up with them as they rise to the top. Controllers know that, when you invest in your team and alliances, you will stay ahead.
Dominant actors do not compete with each other. They strengthen each other and gain invaluable credit through alliance partnerships. As their ideas and attitudes become fertile ground for other dominant actors to flourish.
When you apply these five steps to building dominance, you will find that you have no competitors.
The world is starving to provide real and honest leadership, and if you are willing to play the long game and invest in your brand of power, your position will be solidified. You will have opportunities to highlight your thoughts naturally and effortlessly.