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How to add your store on Google My Business?

Google My Business؟
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If you operate a store and are curious about the value of utilizing Google My Business for your business, and how you can register an account and utilize it effectively to improve your online presence so that consumers can easily locate you, read on because I will answer all of your questions in detail.

But let us agree right away that using the Google My Business tool, or as it is now known, Google Business Profile, will give you capabilities that you won’t be able to get from any other tool; Google is the world’s most popular search engine, and having your store listed on it means having a greater ability to reach potential customers and entice them to try your products.

What is Google My Business?

Google My Business is a free tool provided by Google that allows you to completely control your business profile on it, including adding whatever you want to your online store in the form of images and videos, responding to questions and interacting with visitor reviews, changing working hours and access data and many other features that you will learn about in the following lines.

The idea is that you can easily create a business profile on Google by entering the name of your store, its location, and the services you provide and that once the Google team has reviewed it and verified that it is not duplicated, it will appear in local search engines and on Google Maps, allowing customers to contact you and leave comments about what you offer. The following is a screenshot of the Google business profile:

All Google users will be able to access this data, ask questions, and assist each other answer them, and they will be able to express their thoughts on the quality and experience of your services. The image also demonstrates how easy it is for them to view the physical address, business hours, and phone number.

The business profile is not a Google My Business account

My goal in clarifying all of the above information is to emphasize that your store’s business profile is not your Google My Business account, as you will only be able to control the displayed information, images, and comments using Google My Business, due to the large amount of information added by users and Google. Similarly, this information may or may not apply to your shop.

In conclusion, while it is possible to view a business file for your store without a Google My Business account, the only way to control your file and add what you want is to create a Google My Business account, which means that My Business is your way to effectively control the data that Google collects and show customers about your store.

Is Google My Business suitable for all activities?

 Google My Business؟

Google My Business؟

As a result of my earlier statements, Google My Business is only appropriate for business owners that have a physical presence, i.e., those who deal directly with consumers, such as:

  • Stores that provide services (for example, that sell food or electronic products).
  • Cafes and restaurants.
  • Hotels and tourist attractions.

Commercial operations involve the provision of repair services, such as those for electrical, computer, and plumbing problems, and so on.

However, if your firm is entirely online and you have no direct or practical engagement with your clients, getting a Google My Business account is pointless. I recommend that you pay greater attention to Google Analytics and Google Search Console in this case.

This is in keeping with Google’s criteria, which state that only businesses having a physical location where consumers may visit or enterprises, where the service provider visits their clients, can create a Google My Business account.

How does Google My Business work?

To get started with Google My Business, all you have to do is create an account and then begin filling out the essential information. If you already have a business profile for a shop—whether you built it yourself or Google built it for you—look for it and click the “Do you own this business” link that appears in your store profile.

You’ll need to confirm that you own this business after this step since Google will send you an envelope to the post office you choose to verify your identification. Other ways of confirming identification, such as cell phone or email, may be available, but these alternatives are dependent on the nature of your activity.

You may learn more about the choices for activating Google My Business by visiting the activation page, which outlines the many ways to verify that you own the online business and its physical location. After completing the preceding steps, you will have total control over your company profile, including the ability to show photographs and videos, update information, and more, all of which will help potential consumers locate your store.

How can I set up a business account on Google My Business?

To begin, go to your store’s profile page.

After visiting the Google My Business page, or Business Profile as it is formally known, hit the conspicuous “Manage Profile Now” button. You will then be transported to a screen where you may type the name of your store and proceed. If you’re certain you don’t have a business profile for your company, follow these steps:

Click on the “Add your business to Google” link.

Then complete the required information, such as the name and nature of the business you wish to add.

Second, on Google My Business, fill up your geographic location information.

Google will next ask you whether you want to add a specific geographic region to your services so that clients may utilize them. It’s worth noting that this location will display on Google Maps, and when customers in the area look for services similar to your shop, they’ll find them there.

Second: Fill in your geographic location data on Google My Business

If you said yes, you’ll be sent to a website devoted to location data, where you’ll be asked to enter your nation, street, and city, as well as the name of your shop. If the nature of your project does not require a particular site, such as offering plumbing or carpentry services, you can decline to provide a specific location by saying no. However, you will be required to indicate the geographical region in which you operate in this scenario.

Even if you don’t provide a definite location, keep in mind that the aim of having a Google My Business account is to make it simpler for people to find you, so select the address of the area or city covered by your services wisely.

Third: Add your contact information on Google My Business

After selecting your company’s geographic area, click “Next” and fill in the corresponding sections with your contact information, including your phone number and the domain of your website (the main link to the site).

Customers will use this information to contact you, have discussions with you, make appointments, and even review your activities, so make sure you write it correctly.

You’ll be sent to a page where you’ll be asked to accept to receive Google My Business updates, including notifications about your business. It’s ideal to activate it so you’re always up to date on what’s going on with your shop profile.

Fourth: Verify your Google My Business account

To establish that you own the shop, you must input your postal address data at this stage. This field is for your physical store address, not the nearest post office. Make sure the information you input is valid, and keep in mind that it will not be visible to your customers and will not be shared with Google. By choosing the Verify Later option, you may skip this step.

Google will then send you a postcard to verify that you are the owner of this business. This card will have a postal code that will be used to verify your identity and will take up to 14 days to arrive. After filling up your name in the “Contact” area, click “Next” to confirm your request to receive the postcard that will enable you to activate Google My Business and manage your account as needed.

However, you may find some other options for documenting your business on Google My Business, such as email. When you receive the postcard, return to your account to activate it by entering the code (code) written on the card, and you have completed the correct activation of My Business.

Fifth, make any changes you want to the Google My Business file.

1. Decide on your services.

It’s time to personalize your profile the way you want it since Google provides various alternatives that are appropriate for your industry. If your company specialized in plumbing, for example, you may locate alternatives for fixing pipes or installing water taps, and then select what best fits your needs.

Tap Show more if you don’t find the service you’re looking for. If the services you desire aren’t available in the shown selections, you may use the “Add a Custom Service” button to cover them.

2. Increase the number of hours worked.

Following the last step, you’ll be led to a page dedicated to adding working hours to Google My Business, where you may define the days on which your services are accessible, or leave the box closed to indicate that this day is a holiday. 

When you press the open button, you’ll be asked to choose whether you want to deliver your services 24 hours a day, with full coverage, or merely for a portion of the day. You may even add more than one session at different times during the day.

For the day you work, unlock the work button.

Then, during the first working session, record the times.

When you’re done, click the “Add working times” button on the left side of the screen to add the timings for the second period.

3. Take use of Google My Business’s benefits.

In this phase, make use of the various benefits of Google My Business, the first of which is the ability to activate the messaging tool, which allows your customers to contact you and receive and react to their queries in line with professional customer service practices. After that, you’ll be sent to your business’s Google My Business description page, where you may perform the following to best emphasize your store in the description:

  • Write a detailed explanation of your services as well as their benefits.
  • Make the description as brief as possible, no more than 750 words.
  • In the description, there are no offers, pricing, or URL connections.
  • Customers will notice this description while looking for your business on Google or Maps, which means you must portray your store professionally, with an interest in the many attractions.

Three factors influence Google’s ranking of your company profile:

1. Relevance: Your business should be clearly defined and services, which includes providing an accurate description of what you provide and utilizing other Google My Business tools so that customers find your shop first when searching for services linked to your store using the terms they employ.

2. Distance: Your profile’s rating is determined by the actual distance between your shop and the client. The easier it is for a customer to discover and view the company profile the closer they are to your actual location. As a result, double-check that your geolocation data is correct.

3. Impact: As you enhance the quality of your services, you will receive more favorable comments. This will boost your visibility since potential buyers would want to read evaluations from prior visits. In Google My Business, the quality of the photographs, the number of reviews, and the material you provide to your audience all have an impact on your profile’s rating.

If you are aware of these three elements, you will now proceed to properly create your Google My Business account, since a well-prepared Business Profile may provide you with significant benefits, which leads to the following question: Why is it vital to have a Google My Business account?

For organizations, there are several advantages to creating a Google My Business account.

1. Google My Business allows you to reach out to your target market for free.

My Business is a free tool that allows you to market your services in your geographic location by appearing in search engines and maps, and it works in conjunction with other marketing methods to ensure that your customers can find your store using the correct address you provided, that they are aware of the videos and featured images you will upload to your Google account My Business and that we can contact you via email or phone number.

When a user searches for “a burger restaurant” on Google, for example, Google will display a list of restaurants ranked by the number of visits, ratings, the user’s location, and other factors you’ve specified, along with the exact location of the restaurant on the Google map, so that customers can compare the results and decide which restaurant to visit or order from.

2. You may change your details in My Business.

You may adjust your opening hours in response to changes in your business or current events, which is a useful option for keeping in touch with clients who are interested in your store, especially during difficult times like the Corona pandemic.

You will also be able to submit high-quality photographs that will interest your audience and offer them a glimpse into the quality of your services, as well as clarify the services your business provides so that customers will be more happy and compatible with them when they come in person.

3. Google My Business helps you stay in touch.

It is simple to see how Google My Business can help you build customer trust because it provides you with an important way to interact with your audience by responding to their inquiries and complaints.

You can also thank them for positive comments or collaborate to solve any issues that visitors have encountered, and this gives you a professional appearance. According to statistics, it takes a client reading ten reviews to feel confident in a service.

4. Google My Business provides you with important insights

My Company helps you understand your clients by offering detailed statistics on the number of visitors to your business profile and the keywords used by researchers to reach your store.

You may also see demographic information about your visitors, including their ages, gender, and location, as well as how they interacted with your posts and photographs and what comments they left.

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