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Feasibility study of a healthy food restaurant project

Feasibility study of a healthy food restaurant projectFeasibility study of a healthy food restaurant project
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If you enjoy cooking and want to start your own business, you may have looked into how to start a healthy food restaurant, which is the most popular project in the Middle East and North Africa region. According to global data, restaurant workers account for 16% of the Middle East’s workforce.

With the rise in obesity around the world, people are looking for healthier options when eating out, which has led to the rise of healthy food restaurants.

These restaurants serve all organic vegetarian food as well as locally sourced meat and produce, and despite the high stakes and long hours of hard work, owning a healthy food restaurant is one of the most rewarding experiences of your career.

Benefits of healthy meals

As health, in general, is evolving towards clean eating, gluten-free, low-carb, and other trends, healthy meal restaurants offer various marketing options, supporting the local economy and a positive consumer experience.

It has never been easier to market the concept of a healthy restaurant; consumers want healthy, good-tasting cuisine that is inexpensive but not necessarily cheap.

Local foods are frequently featured on healthy restaurant menus, which helps farmers and the local economy, and in an age when health-conscious consumers want to know where and how their food is grown, healthy restaurants can reassure them that they are making a good choice for themselves and the environment.

Buying locally makes customers feel good about where and how they spend their money, which is a clear advantage; local items often taste better and are of higher quality than foods imported hundreds of miles.

Public health officials are also more likely to support healthy restaurant concepts; they have long warned about the dangers of fast food and its impact on the population, and there are a variety of certifications issued in most countries around the world to identify restaurants that promote healthy eating, including the Blue Zone certification, which focuses on calories and portion size.

Feasibility study of a healthy food restaurant project

The market for healthy food restaurants worldwide

According to global statistics, the global health food restaurant market was valued at more than 733 billion US dollars in 2020, and it is expected to grow to more than one trillion dollars by 2025, with the increasing adoption of healthy eating habits outside the home being one of the main factors driving the market growth.

The increasing digitization of food services, which allows consumers all over the world to pre-book and pay online, as well as home meal delivery services, are key factors driving the healthy food restaurant business.

The influence on the healthy restaurant sector

The restaurant sector has been greatly impacted by millennials’ rising desire in adopting an athletic lifestyle. It has been statistically documented that global sales of healthy food goods have climbed to a projected $1.6 trillion in 2020; even cloud home and kitchen sales are expected to rise as the menu shifts toward healthy cuisine.

Read More: What are the factors to the success of digital marketing?

Project for a Healthy Food Restaurant

Given the foregoing, it can be stated that the project of a restaurant for healthy meals is one of the most important commercial projects that achieve huge financial returns if implemented correctly, and the reason for its success is due to an increase in people’s awareness of the importance of eating healthy meals in light of the spread of many diseases and epidemics, as well as the significant spread of training and fitness centers in most cities.

The project’s concept is around the establishment of a specialized restaurant that will serve a variety of nutritious meals as well as delectable high-quality drinks at somewhat lower costs.

The restaurant strives to serve meals that are not polluted, do not have a lot of calories, and are devoid of industrial materials, oils, and other additives.

Project feasibility study for a healthy food restaurant

If you are passionate about preparing healthy meals and want to encourage people to eat healthy meals that are low in calories and free of oils and fats, opening a healthy food restaurant could be a terrific way to start your own business.

Feasibility study of a healthy food restaurant project

healthy food restaurants

As a result, the Entrepreneurs website presents a feasibility assessment for a healthy meal restaurant idea in the following lines:

01: Study the market and competitors

Take the effort to study how your competitors run their businesses. Learn about the healthy meals and ingredients they serve, as well as how they market to customers, the prices they charge and how they distribute and deliver, the devices they use to increase customer loyalty and backup service, their branding, and design values, and how they use information technology, such as if they have a website.

You may learn about your competitors’ strengths and weaknesses, how to enhance your approach, find the mistakes they make and see whether people are looking for an alternative to choose the best quality and reliability, as well as estimate the demand for healthy meals before you start implementing.

02: Create an action plan

If you’re thinking about beginning your first business as an entrepreneur by opening a healthy food restaurant, now is the time to write down your thoughts and information on paper. You’ll need a business plan to discuss with a bank or other investors if you need help financing your new venture.

A good business plan should include a variety of elements to ensure that it answers most, if not all, of the issues that investors might have, and it should also be printed. The executive summary of the business plan should give a concise overview of the contents of the full document.

03: target customers

Individuals interested in healthy diets and athletes are the true target group; nevertheless, because the restaurant concentrates on producing nutrient-rich cuisine, non-athletes can also take advantage of the offer.

Furthermore, there is no age restriction; the restaurant is ideal for both dieters and those who want to gain muscle mass, as well as regular people who are interested in nutrition.

04: Brand identification

Always remember that a brand is more than a name, a logo design, or a trendy bar; it’s about your healthy food restaurant and helps you stand out from the competition; if no brand is given to the foods and services offered, customers will only buy the meals.

It doesn’t matter which one looks the same; the brand distinguishes the food served at your establishment from the competition.

05: licenses are required.

Every country and state is different when it comes to licenses and permits; in terms of mandatory regulations and conditions, make sure you check with chambers of commerce or city regulators, and in this regard, we always advise that you speak with a professional legal advisor to ensure you comply with all local health and safety laws and regulations governing the restaurant sector; of course, the process of obtaining permits takes months;

Failure to obtain the necessary permits and licenses for a healthy food restaurant project may result in rejection of the project, heavy fines, or even the restaurant’s closure, and because the restaurant industry is heavily regulated by the responsible authorities in your city to promote public health and protect individuals, your business must adhere to the regulations adopted by the responsible authorities in your city.

06: Securing Your Financing

Not everyone who wants to open a healthy food restaurant has the personal funds required to launch a business; in fact, the majority of them do not. In addition to finding outside investors or introducing a partner, obtaining a commercial loan from a bank, or enlisting the help of family or friends.

Not only that, but you can use crowdfunding or government assistance; just keep in mind that it will most likely take years before you make your first profit; so consider starting small and expanding your restaurant as profit allows; also, choose your business partners wisely because they will be with you for a long time.

07: decide on a suitable place.

Your choice of a suitable setting for your healthy dinner The success of a restaurant project is determined by a variety of elements, the most important of which are:

Cost estimates based on sales and profit projections How much money do you have to spend on rent? How accessible is your restaurant to potential consumers, and how do they get there via foot, automobile, or public transportation?

Competitors and other restaurants can affect your traffic, so keep an eye on what’s going on in your neighborhood and how it might affect your business. Also, keep in mind what the neighborhood or city will look like in 5 or 10 years, and whether any major development projects are in the works that could alter the landscape. All of these criteria will play a key part in the project’s long-term viability and success.

So, if you’re planning to open your first restaurant to serve healthy meals, you can rent a suitable space on one of the city’s main streets, where a large proportion of the population lives; to ensure access to the highest rates of sales, it’s also a good idea to locate the project near universities and educational institutions.

The restaurant’s area should not be less than 100 square meters; the larger the restaurant’s area, the more guests it will attract.

08: Infrastructure of a healthy food restaurant

It is not an exaggeration to say that decorations, organization, and cleanliness are critical to the project’s success; thus, depending on whether your space was previously utilized as a restaurant or not, you should invest in electricity, gas, and plumbing subsidies.

Prepare for an installation fee if you’re budgeting before looking for a rental location; any infrastructure you’ll need to operate the equipment you want to buy.

Hygiene and food safety are the absolute minimum requirements for opening a healthy food restaurant; in most countries, local health departments require a separate sink for washing hands, another for washing produce and handling food, and a third for washing mops, as well as a triple sink or dishwasher.

If you’re opening a restaurant with a large kitchen, you’ll need an extractor hood, fan, and fire suppression system placed on any open flame cooking, another vent hood over a full-size convection oven, and even a commercial dishwasher due to steam. You’ll also need to furnish your restaurant with tables and chairs and decorate the seating area.

Feasibility study of a healthy food restaurant project

09: Equipment Required

When it comes to creating a restaurant that serves healthy meals, initial costs can rapidly add up, and one of the primary startup costs that must be well-planned is a restaurant equipment list.

Where the kitchen staff must be equipped with the tools they require to complete their tasks, this, of course, varies depending on the type of food served and the sort of service provided.

10: Choose suppliers

As a budding entrepreneur embarking on your first entrepreneurial venture by opening a healthy food restaurant, you may need to work with a variety of suppliers, ranging from furniture to POS systems, kitchen appliances, and, of course, food; so make a list of all your desires, define your short and long-term budget, and begin looking for partners.

Find a dependable vendor who has a track record of delivering high-quality items and forming successful partnerships.

11: Manpower

Of course, the workforce plan for a healthy meal restaurant project is dependent on the restaurant’s quality and nature, the types of meals it serves, and the target market, and depending on the size of your restaurant, your staffing plan may include: a human resource manager, a quality controller, a cashier accountant, a marketing manager, four chefs, and two bartenders.

The hosts and janitor should clean and do the dishes, assign enough workers to each job, and schedule shifts and backups in case of sickness or vacations.

12: Develop a marketing plan

Before you open a healthy food restaurant, you’ll need to perform some promotion to let your local community know that there’s a new restaurant in town. There are a number of effective strategies to publicize your new restaurant, including Creating a fantastic website that is easy to navigate and contains all of the necessary information, such as opening hours, menu, and a booking engine.

Furthermore, use social media to promote the healthy meals offered by your own restaurant by creating accounts in the name of the project on Facebook, Twitter, Instagram, Snapchat, LinkedIn, and other social media platforms, and sharing relevant news and high-quality photos of your restaurant.

You can also make a simple opening, and give promotions. Meals are supplied for the first 100 clients who are new to the restaurant.

13: Expected costs of the project

NumberEquipment and requirementsExpected costs
1Brand designThe cost of branding a healthy food restaurant project ranges from $263 to $324.
2Necessary licensesThe cost of legal procedures to obtain the necessary permits and licenses to start a healthy food restaurant business ranges from $450 to $485.
3Restaurant space rentThe cost of renting a restaurant space, which amounts to 100 square meters on one of the main streets of the city, ranges from 700 to 850 dollars per month.
4cashier tableThe cost of purchasing a cashier table for a healthy meal restaurant project ranges from $230 to $255.
5PCThe cost of purchasing a high-powered computer ranges from $210 to $260.
6automatic payment machineThe cost of purchasing an automatic payment machine ranges from $115 to $125.
7ventilation fansThe cost of purchasing and installing ventilation fans ranges from $370 to $420.
8communication networkThe cost of installing an internal communications network, including the Internet, ranges from $385 to $410 per month.
9tables and chairsThe cost of purchasing 5 tables and 10 chairs for a healthy meal restaurant ranges from $640 to $750.
10Illuminated BannerThe cost of purchasing and installing an illuminated billboard on the facade of a restaurant ranges from $175 to $200.
11security camerasThe cost of purchasing and installing a network of surveillance cameras inside and outside the restaurant ranges from $675 to $730.
12firefighting equipmentThe cost to purchase and install firefighting equipment inside a restaurant ranges from $760 to $815.
13Air conditionersThe cost of purchasing and installing 4 electrical air conditioners in a restaurant ranges from $1850 to $2240.
14Electric ovenThe cost of purchasing an electric oven for a healthy food restaurant ranges from $865 to $930.
15Ventilation scopesThe cost to purchase and install restaurant ventilation ranges from $1150 to $1,235.
16floor mixerThe cost of purchasing a floor mixer ranges from $375 to $415.
17meat slicerThe cost of purchasing a stainless steel meat slicer ranges from $220 to $260.
18Food prep table and cutting boardsThe cost of purchasing a dining prep table and cutting boards for a restaurant ranges from $135 to $150.
19restaurant fridgeThe cost of purchasing a commercial refrigerator, with freezer and 2 doors, ranges from $1,100 to $1,250.
20storage shelvesThe cost to purchase and install storage racks ranges from $320 to $370.
21cooking equipmentThe cost of purchasing cooking equipment, which includes: “pots of all sizes with lids, spoons, knives, ladles, tongs, plates, roasting pans, towels” and more, ranges from $625 to $780.
22Presentation toolsServing utensils, which include: plates of all shapes and sizes, molds, and cups, ranging from $515 to $570.
23steam tableThe cost of purchasing a steam table ranges from $430 to $470.
24Gas or electric grillThe cost of purchasing a stainless steel gas or electric grill ranges from $950 to $1220.
25Raw materialsOnly the owner of the project can determine the costs of raw materials according to his vision and goals and the size and quality of the meals he serves through the restaurant, however, about 15,000 dollars can be allocated as a first budget in the first year of launching the project.
26staff wagesThe cost of wages for a restaurant team consisting of: “a human resource manager, a quality controller, an accountant, a cashier, a marketing manager, 4 chefs, 2 bartenders, a host, and a cleaner cleaning and washing dishes” ranges from $5,500 to $6,200 per month.
27MarketingThe cost of marketing campaigns for a restaurant project ranges from 750 to 800 dollars per month.

15: The expected total cost of the project

1The expected total cost of the project– Variable costs: from 7,335 to 8,260 USD.
– Fixed costs: range from approximately $12,423 to $14.850.

Finally, we confirm that the figures in the above table related to the costs of the details of the feasibility study of a healthy meal restaurant project are modern and keep pace with 2021 and are based on official sources, and it is possible to return to some famous electronic stores, such as Ali Baba; To review some prices for the equipment and requirements necessary for the project, and it may increase or decrease depending on the environment or the market.

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