What does it mean for us local guys if there’s an increasing emphasis on scaling the company to go global or international?
At a time when everyone else seems to be focusing on a national or international level, it seems that there are a lot of opportunities for us local guys.
In this blog, I’m going to give you the five marketing strategies that are specifically designed for local business.
Now, before we get into the five local business marketing tactics, it’s critical that you and I have the right attitude.It takes a lot of continuous focus and heading in the right direction to make those five strategies work,
So what is the number one attitude strategy that you need to have to make those strategies work?
It takes a lot of continuous focus and going in the right direction, and note that overnight success in business takes about 10 to 15 years.
However, every approach requires time trial, and error, so if none of those tactics work for you within the first week, remember to be patient. All it takes is a little determination, commitment, and patience.
1. local SEO
Increased search exposure for companies that represent their communities face-to-face is the goal of local SEO.
This may be physical places, such as a grocery store or a dentist’s office, or service-area companies, such as an electrician or a house cleaning service, that operate in a specific geographic area.
This covers everything from claiming a company listing to making sure a franchise location shows up in a Google local search (a process known as location data or citation management).
It also includes monitoring online ratings and feedback, as well as local-focused social media interaction.
2. Local business development is a timeless marketing strategy
You can tap into a new client base and extend your scope by developing added value relationships with other local businesses.
Continuing with the chiropractor example, you might establish relationships with all of the local gyms in your city.
Since the gym is where people are most likely to injure their back or neck, what better place for you to get your business card or a flyer posted in any of the gyms in your area, and you can reciprocate with the gym by getting their flyer offering a 10% discount to all of your chiropractor customer bases?
The point is that since both of your companies are targeting the same form of customers, you are not competing with one another because you are now able to expand your customer base without stepping on each other’s toes by working together.
3. localized focus Facebook Ads
Because of the local geographical targeting option, Facebook Advertising is an extremely effective way to market your products and services.
In fact, you can target people by zip code and then refine that by age group, type of car they drive, and even how much money they make.
This is especially useful for businesses that cater to tourists because even if someone is from another country, you can target them by zip code and refine that by age group, type of car they drive, and even how much money they make. What does it mean for us locals if the business is increasingly focusing on ongoing global or international?
4. public speaking
Speaking at local events and meetups is an excellent way to develop yourself as a thought leader in your field.
Consider what information you should share with the general public that will benefit them, and then contact local meetups or Chambers of Commerce to offer your services to speak.You’d be surprised at how many organizations or actual people are interested in hearing from you.
5. create a Facebook community.
Facebook caters to people who have a mutual interest in a local area, so creating a local Facebook group with a shared interest in your company is a perfect way to reach a large number of people who might not have heard from you before.
But bear in mind that this is a place to exchange value, not a place to over-promote your goods and services; if you do, you’ll just struggle to interact, link, and note the golden rule with Facebook community number one, which is to avoid self-promotion.
Second, do not encourage someone to be bad for each other; remove them immediately. You must build a group in which people feel safe to join and participate if you follow those five strategies.
I guarantee that your company will now expand to conclude the matter of the day to every local group on Facebook.