Voice marketing, or using your natural voice to promote a product or service, has grown significantly in popularity over the past year.
With new hardware such as Amazon Echo, Google Home, and Apple HomePod giving customers another way to connect with brands they love, marketers are increasingly turning to voice marketing as one of their key strategies for growth and success.
This guide will discuss everything from why voice marketing is becoming so popular to the best ways you can use it to connect with customers. It’s time to start talking about voice marketing!
Types of voice marketing
Voice marketing is a new and growing way for brands to connect with customers. Through voice-enabled devices like Amazon Echo and Google Home, brands can interact with customers more naturally. Plus, voice marketing can be used to target specific demographics, like millennials. Here are some ways that brands are using voice marketing to connect with customers
Creating content for voice
More and more, customers are using voice-activated devices to search for information, products, and services. This trend is only going to continue to grow, which means that brands need to start thinking about how to create content for this new platform.
There are a few considerations you should take into account when creating voice marketing content. First, you need to consider what it is you want your audience to do in response to your message. For example, if you want them to visit your website then make sure that you provide a clear call-to point in the audio clip.
Second, make sure the person speaking on behalf of the brand matches the type of company they represent. For example, don’t have a professional-sounding narrator describe a website selling children’s toys, or else people will not trust what they hear.
Identifying influencers in your industry
Voice marketing is a new and exciting way for brands to connect with their customers. By using voice-activated devices, brands can interact with customers in a more natural way that feels personal and intimate.
Voice allows marketers to have an ongoing conversation with their customers by leveraging conversational voice platforms like Amazon Alexa or Google Home. The customer’s data then helps marketers create personalized customer experiences through conversational interactions.
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Where people consume content from
More and more, people are consuming content through voice-activated devices like Amazon Echo and Google Home. This trend is only going to continue to grow, as these devices become more affordable and more commonplace in homes. Brands need to start thinking about how they can reach their customers through this new medium.
What is your brand doing now?
As we enter the age of voice-activated technology, more and more brands are turning to voice marketing to reach their customers. By 2020, it is estimated that 50% of all internet searches will be done via voice. This shift presents a unique opportunity for brands to connect with their customers in a new and innovative way. But how can marketers leverage this new medium? Let’s explore how leading brands are getting creative with their use of voice technologies.